Consumer Alert: “Gluten-Free” Claims Are Now All Over the Market
Where would a gluten-free claim normally be?
There is no specific location for the claim. So, manufacturers have the choice when it comes to where on the packaging they would be placing the gluten-free claim. On the other hand, for food manufacturers who have decided to place a gluten-free claim in their product’s packaging, they are responsible for using the claim in a truthful manner. In other words, they should not mislead consumers into thinking that their product is gluten-free when in fact, it isn’t. Manufacturers are also not allowed to use the gluten-free claim interchangeably with the wheat-free claim as it is possible for a product to contain gluten even if it does not contain wheat.