Itchy, flaky, and irritated nipples that bleed or leak pus could be caused by eczema, a fungal infection, or something more serious like Paget’s disease (a rare type of breast cancer). Since ointments and creams haven’t helped, you should see a doctor as soon as possible to get the right treatment.

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Most likely you have done skin inflammation on the area. Keep the skin hydrated and consult a dermatologist